Promoted content: Flexeserve makes its First Choice for parts

Flexeserve has selected First Choice Group as its chosen partner for the fulfilment of parts supply for its industry-leading hot-holding equipment to customers in the UK and selected overseas markets. This is the latest move in a strategic vision to make Flexeserve’s operations more efficient and effective, delivering an even better experience for its customers, distributors, and service and maintenance partners.

Warwick Wakefield, customer experience director for Flexeserve, said: “As we continue to build our brand and develop our aftersales support in the global marketplace, it’s important for our customer support team to focus on proactive analysis and a more strategic approach to supporting our development team on technical performance. Our manufacturing and despatch teams will also be able to dedicate their time and resources to our ever-increasing Flexeserve sales around the world.

“Our customer support team already does an incredible job, fielding the technical requirements of our customers. With First Choice on board, our team can continue to address customer needs, but with greater emphasis on technical support, providing enhanced diagnosis and resolution of customer queries. It’s a really exciting development.”

Steven McLaren, head of manufacturer partnerships for First Choice Group, added: “It’s a proud moment for all involved at First Choice Group to be officially partnering with such an innovative company as Flexeserve. We can now offer their customers the efficiency and availability of original equipment manufacturer parts stock on some of the most pioneering foodservice equipment solutions.”