KP Snacks has announced that its premium hand-cooked crisps brand Tyrrells is further expanding its portfolio with the launch of an exciting new flavour, Tyrrells British Beef & Ale. 

Designed to be the perfect accompaniment to a chosen drink, Tyrrells British Beef & Ale crisps provide consumers with a favourite pub classic in a delicious snack form. 

Consumer preference for meaty flavours in crisps and snacks is growing[1], and the new product looks to tap into this trend and fill the current flavour gap in the Tyrrells core range. Packed with strong flavours and made with the finest Hereford potatoes, the launch is set to catch attention and attract new consumers to the premium hand cooked crisps segment. 

Beth Minch, Marketing Manager at Tyrrells says: “We are really excited about introducing Tyrrells British Beef and Ale to our core range as we know it’s those bold meaty flavours that consumers are looking for right now. By combining the popular flavour with our well-loved brand, consumers can feel like they are in the pub anytime and anywhere!” 

Taste and quality is at the heart of the Tyrrells offering and its authentic English heritage attracts consumers all over the UK, and internationally too. With a £55.5m RSV and growing at +9.4%[2], Tyrrells products are currently purchased by over 5.5m households, with its main shoppers falling within the 45yr+ ABC1 category.[3] It is the UK’s No.1 vegetable crisp brand and the No.2 hand cooked crisp and has 86 Great Taste Awards across its portfolio.


[1]  Nielsen Scantrack Tot Covg, Value sales MAT 18.04.2020

[2]  Nielsen Scantrack 14.08.2021

[3] Kantar WPO 14.06.20