Promoted: The new organic contender to the self-serve coffee-to-go market
Bring the joy of Pret 100% organic coffee and tea to customers in your business with Pret Express.
Pret A Manger in partnership with JDE Peet’s, the world’s leading pure-play coffee and tea company, have announced plans to trial ‘Pret Express’ a smart, self-service coffee-to-go solution featuring Pret’s 100% organic coffee and tea.
Pret Express offers the same favourite organic coffees and teas customers enjoy in Pret shops in places where Pret Baristas aren’t able to operate. As a new contender to the growing self-serve coffee-to-go market, Pret Express will be introduced in convenience stores, forecourts, universities, healthcare facilities and in workplaces; venues that 68% of consumers believe should provide access to high-street branded coffee on-the-go solutions1, while 69% agree they would also like to see more of outside of cities, large towns and roadside travel1.
This is the next step in Pret’s transformation plan to bring Pret to more people, following the launch of the UK’s first Coffee Subscription last year, and plans to open 200 more shops across the UK over the next two years. Pret recently announced plans to double the size of its business within the next five years, and is aiming to hire at least 3,000 Team Members and Baristas by the end of 2023.
JDE Peet’s will be providing the self-service technology and capabilities, with bespoke furniture designed exclusively for Pret. Each Pret Express coffee station offers a large range of slow roasted 100% organic speciality coffees and fresh organic milk combinations, as well as teas, a first in the self-serve coffee-to-go sector. Each solution will create up to 21 drink recipes and everything is included; from ingredients to machine and housing installation, each machine comes with its own cashless payment terminal and service package as standard.
Guy Meakin, UK Trading Director, Pret A Manger said: “We are excited to be working with JDE Peet’s to launch Pret Express, our first ever self-serve coffee machines. This is new territory for Pret, which will allow more people across the country to enjoy Pret’s organic coffee and tea on the go, in places where there isn’t the right space to set up a new Pret shop. Using the latest technology from JDE Peet’s, Pret Express will give people a delicious and convenient coffee boost, at the touch of a button.”
Sarah Lonorgan, Marketing Director Professional UK&I, JDE Peet’s commented: “Expectations for coffee and tea on-the-go have evolved, with people seeking the highest quality experiences at any location. Through this innovative partnership, Pret Express will deliver a wider range of products across all out-of-home segments, to a broader audience than ever before. We are delighted to partner with Pret to debut this powerful new contender to the ‘coffee to go’ market and look forward to seeing this in action.”
Our place, in yours
Pret Express gives you a shortcut to selling the same 100% arabica organic coffee, fresh milk and tea that we sell in our shops. It uses leading coffee machine technology, contactless payment and telemetry. And it does it all in style, with Pret’s signature furniture.
Everything we’ve learned about coffee, in one machine
The coffee beans in our machines are the same beans we serve in our shops. They’re freshly roasted every week by our expert teams, in small batches. That means we can carefully monitor the whole roasting process, and make sure we only ever serve the freshest, best-tasting coffee.
Freshly roasted, all year round
The coffee beans in our machines are the same beans we serve in our shops. They’re freshly roasted every week by our expert teams, in small batches. That means we can carefully monitor the whole roasting process, and make sure we only ever serve the freshest, best-tasting coffee.
So why choose Pret Express?
No upfront investment
- With Pret Express, you don’t pay for the equipment, installation or servicing.
- What’s more, we provide you with all of the ancillary items and point of sale, for free.
- You just pay for the coffee and tea you sell.
Because your staff, guests and students deserve better breaks. Treat them to Pret’s barista-quality organic coffees and teas, served the easy way.
If you want to bring a little bit of Pret to your business, get in touch at www.jacobsdouweegbertsprofessional.co.uk/pret-express
