Merlin Entertainments partners with Aramark

Merlin Entertainments recently announced Aramark as its food and beverage partner for five locations in the UK and two in the US. The locations for the multiyear contract include Alton Towers, Thorpe Park, Warwick Castle, and the Legolands in Windsor and Florida.

Aramark will be introducing food and beverage programmes that offer family and guest favourites, fresh concepts, fun themes and engaging events, coupled with industry-leading technology solutions. Each resort and hotel will have its own unique portfolio of food and beverage offerings based on the personality of the location.

“Building an innovative and high-quality food and beverage offering for our guests is part of our continued business strategy to deliver the very best guest days out and short breaks,” said Nick Varney, chief executive of Merlin Entertainments. “Aramark’s accomplishments in driving world-class hospitality programmes at many of the most prestigious sporting events, iconic locations and leading destinations in the world make it a great partner to elevate our food offering.”

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