Chartwells Universities partners with Tortilla
Chartwells Universities and Tortilla Mexican Grill plc have agreed a partnership that will see the rollout of at least 14 of the latter’s restaurants across the former’s estate over the next five years. Tortilla’s highly customisable, affordable offer is already available at Middlesex University, Brunel University, Sussex University and Swansea University, with further openings planned this year.
The pair say that the partnership demonstrates Chartwells Universities’ innovative approach to evolving its offer to meet the ever-changing demands of students, as well as Tortilla’s appetite for continuing the expansion of its business beyond the high street. In recent months, Tortilla has launched new sites and formats, opening outlets at Gatwick Airport and Leeds Skelton Lakes Services in partnership with SSP Group.
Andy Naylor, chief financial officer for Tortilla, said: “In recent years, we have been successful in adapting the brand for new locations and formats, and this will be another opportunity for us to showcase our ability to bring Tortilla to customers across a breadth of locations. This is a significant agreement for us and will support our long-term UK growth ambitions, while driving consumer awareness within a key target demographic.”
Kerry Ford, managing director of Chartwells Universities, added: “The rising demand for Mexican food has been a stand-out trend during recent years, alongside a drive towards more sustainable consumption and greater emphasis on quality and provenance. In Tortilla, we have found a partner to help meet these demands and elevate our Mexican offer, utilising its strong brand equity and shared brand values to engage a young, fun student audience.”