Get ready for summer with Weetabix’s Portion Packs

Make the most of Out of Home breakfast sales this summer with Weetabix’s portion pack range and it’s ‘Everyday Favourites’ collection.

Weetabix, the UK’s number one breakfast cereal[1], has introduced new additions to its foodservice portion pack range this year. Weetabix Original and Weetabix Chocolate are now available as two-biscuit portion packs in the classic Yellow Box format and for the first time in foodservice, Weetabix Crispy Minis Chocolate Chip is available in a 40g portion pack.

Out of Home breakfast occasions are still growing and portion pack sales have risen by over 20% in the last year[2].

Weetabix Food Company’ ‘Everyday Favourites’ range includes Bran Flakes, Weetaflakes, Fruit and Fibre, and Malt Wheats. The range offers trusted Weetabix quality and great value. They come individually boxed for display or for bulk use on buffet breakfasts.

David Bone, Foodservice Channel Manager, Weetabix, said: “As the summer months return, out of home operators can offer something for all breakfast occasions with a varied cereal offering on the menu. Our new portion pack range has been designed with caterers in mind and is convenient, hygienically packaged, and portable. ‘Everyday Favourites’ bring a variety of great-value cereal options for the cost conscious. All the packs both non-HFSS & CQUIN Compliant, so we’re a must-stock to start the day right.”

Visit https://weetabixfoodservice.co.uk/ to find out more and to order.

[1] Nielsen 52 we 11.09.21

[2] Combined Wholesaler data w/e 14.01.22