7UP PARTNERS WITH UBER EATS GIVING SHOPPERS THE CHANCE TO WIN DELICIOUS PRIZES
This summer, 7UP is linking up with Uber Eats as part of an exciting partnership, including an on-pack promotion giving consumers the opportunity to win Uber Eats vouchers, 50% off an Uber Eats grocery shop, or a free 2L bottle of 7UP free every minute, from mid-May 2022 to mid-September 2022. The partnership and promotion will work to boost the visibility of the 7UP brand and its suitability for social food moments, whilst supporting retailers in unlocking additional soft drink sales opportunities.
Adam Russell, Director of Foodservice & Licensed at Britvic, comments: “We know that currently 27% of soft drinks purchased via food deliveries are flavoured carbonates, so there is a lot of potential within this sector for operators to drive their sales. The two brands are the perfect pair to support this opportunity with their combined strength and visibility, especially as the 7UP brand is worth over £70m, and the consumer demand for rapid delivery continues to rise.”
Each promotional can or bottle will display a QR code that consumers can scan for a chance of winning delicious prizes with Uber Eatsor via 7up.co.uk/moments. 7up & Uber Eats will also be supporting the promotion via an Outdoor and digital campaign and on the Uber Eats app across the Summer, which will to help to drive awareness and visibility of the 7UP brand, reaching around 90% of CSD category buyers.
 Lumina – Occasions by HOW – delivery company used and WHAT – Cola/lemonade/mixer brand – 12w/e data to 27.2.22
Nielsen IQ RMS, Value sales, Total Coverage Britvic Defined, MAT, 52 w/e 26.03.22(£70.16m 7UP Free+7UP Regular)