Freemans launches new self-serve bar

Six Nations rugby fans were able to pour their own pints for the first time at the recent clash between Scotland and Ireland at Scottish Gas Murrayfield. Freemans Event Partners, in partnership with Scottish Rugby and The Murrayfield Experience – powered by Elior UK, launched a unique mobile self-serve outlet at the stadium during the game.

The new self-serve bar allows spectators to pick, pay for and pour their own pint of Guinness or Tennent's lager in as little as 45 seconds. It is equipped with 12 taps and an innovative keg system that is capable of providing some 2,500 pints per day.

'Improve the matchday experience'
Simon Hanna, chief operating officer for Freemans Event Partners, said: “We are always looking for ways to improve the matchday experience for spectators, whether that’s through the provision of more exciting food and beverage options or making the ordering process more efficient. Nobody wants to stand in a queue at a major event for too long, running the risk of missing out on the action, so we’re really excited to be accelerating our roll-out of self-service bars.”

The sports specialist is planning the further roll-out of self-serve bars this year across a host of its other venue and event partners.

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