Kepak launches new OOH brand

Kepak Foods Division is launching a new brand, Grab a Bite, for the out of home sector. The range will enable operators to offer hot, tasty and on-trend food 24/7 with minimal operational complexity and labour requirements. It will be supplied frozen, enabling operators to manage their stock levels and reduce wastage through a thaw, heat and serve process.

With research showing that burgers are the second most popular dish in the food-to-go market, driving growth at breakfast and lunch, the range is launching with top selling Burger variants The Barbecue Chicken Burger, The Classic Cheeseburger, and The Morning Sausage and Cheese Muffin. A wider range of products will follow later this year.

A new standard

Brian Farrell, chief executive officer of Kepak Foods Division, said: “We are excited to announce the launch of Grab a Bite into the out of home market. Consumers are increasingly demanding no-compromise food offerings at a time and place that suits them, while operators are under increasing pressure from the cost of doing business, particularly the availability and cost of labour. We saw a gap in the market to make great tasting hot food that can be prepared easily by operators."

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