Elior UK signs up Alexander Stadium

Elior UK has signed a new partnership with Birmingham City Council. The company says the collaboration will bring innovative and sustainable catering solutions to Alexander Stadium, enhancing the visitor experience at one of the city’s premier sporting and event venues.

Following a competitive tender process, Elior UK was selected for its proven expertise in delivering exceptional hospitality across a diverse range of venues. It will assume responsibility for all catering operations at the stadium, including match-day concessions, corporate hospitality and event catering. 

'World-class standards'
Dave Wagg, head of sport and physical activity for Birmingham City Council, said: “Alexander Stadium is at the heart of Birmingham’s sporting and cultural life and we are committed to delivering exceptional experiences for all who visit. Partnering with Elior UK is a key step in ensuring our catering services reflect the world-class standards of the stadium itself.”

 Craig Stewart, managing director – stadia for Elior UK, added: “The role of hospitality and catering is evolving in stadia, and we are pleased to be pivotal in redefining services at Birmingham City Council’s Alexander Stadium. Our values are intrinsically aligned when it comes to quality, provenance and sustainability, and we are looking forward to elevating the hospitality service offering and creating memorable experiences for guests.”

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