Delaware North signs up Sunderland AFC

Delaware North has signed a brand-new deal with Sunderland AFC as the new premium hospitality provider at the Stadium of Light. The long-term agreement will see the caterer collaborate with the Premier League club to produce food and beverage offerings and elevated services across matchdays, concerts and events throughout its general admission and premium spaces.

The activity will be led by ‘a significant seven-figure investment’ in the club’s concourse spaces – the most in this area since the Stadium of Light opened in 1997 – to further reaffirm its commitment to delivering the best matchday and event experiences for all supporters. This will feature refurbished concourse environments and enhancements to the food and beverage offering, including a wider selection of beers and collaborations with local vendors, underpinned by new technology.

'A special place'
“We are honoured to partner with Sunderland AFC,” said Doug Tetley, managing director of Delaware North UK. “The Stadium of Light is a special place with a passionate fanbase, and we are excited to bring our global experience and innovation to this iconic venue. Our goal is to deliver memorable moments for every supporter who walks through the gates.”

“Partnering with Delaware North will enable us to offer world-class experiences that are built around the fan, with innovation and technology ensuring speed and service excellence,” added David Bruce, chief business officer for Sunderland AFC. “They place supporters and local culture at the heart of each of their bespoke offerings, making them a natural partner for our club. We are truly thrilled to be collaborating with them and can’t wait for our fans to experience what is coming to the Stadium of Light.”

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