British Food Fortnight urges industry to Make the Switch
As British Food Fortnight approaches, food supply chain partners are joining forces to champion Love British Food’s call for businesses and consumers to Make the Switch.
As British Food Fortnight approaches (26th September to 12th October), food supply chain partners are joining forces to champion Love British Food’s call for businesses and consumers to Make the Switch and choose British produce – not only during the campaign, but all year round.
The pledge encourages retailers, public sector caterers, hospitality providers and households to make small, manageable changes to their buying habits, opting for seasonal British ingredients wherever possible. This approach, say campaign supporters, can have a ripple effect – boosting food security, strengthening local supply chains, and safeguarding high welfare and environmental standards.
‘Make a lasting difference’
“Supporting British food doesn’t have to be an all-or-nothing approach,” said Alexia Robinson, founder of Love British Food. “By encouraging businesses and home cooks to take one simple step with their food choices, we can ‘make a lasting difference to the resilience of our food system.”
Industry figures backing the pledge include the campaign’s partners Bon Culina, Brakes, Fresh Direct and Glebe Farm. Collectively, they are calling on their networks to play an active role in ensuring that British farmers’ produce reaches more plates across the UK.
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