Legends Global teams up with CCEP
Legends Global has announced that it has entered into a major new multi-year partnership with Coca-Cola Europacific Partners.
Legends Global has announced that it has entered into a major new multi-year partnership with Coca-Cola Europacific Partners (CCEP). The multi-million-pound deal now welcomes Coca-Cola as the official soft drinks and mixer partner across the premium event partner’s complete UK venue portfolio, spanning multiple years.
The agreement will see CCEP and its iconic drinks brands being served up to fans visiting some of the most-visited live entertainment venues in the country. CCEP will also introduce a range of experiences and opportunities to further elevate the fan experience for every visit across Legends Global’s UK venues.
‘Worked tirelessly’
Dan Chard, senior vice president commercial at Legends Global said: “Together, we have worked tirelessly to create a partnership that brings the Coca-Cola brand portfolio and DNA to life across Legends Global’s UK venues. This will include new branded fan lounges, enhanced bars, sampling of new flavours, fun pop-up activations and, of course, bringing back Coca-Cola Original Taste to the millions of thirsty fans coming through our doors each year.”









