RHC appoints Crocker as new VP

Rhubarb Hospitality Collection (RHC) has appointed Tom Crocker as its new vice president of business development. He will focus on delivering growth across the caterer’s key channels including iconic venues, cultural locations, business & industry and travel locations.

Crocker joins RHC with more than 15 years of experience working with some of the most reputable food and events companies globally. In his most recent role as business and innovation director for Aramark, he delivered impressive year-on-year growth and worked to drive innovation in technology, brand development, concept ideation and culinary partnerships within the UK market.

'Expertise in growth and development'
PB Jacobse, chief executive officer of RHC, said: “We’re thrilled to welcome Tom to the Rhubarb team. His expertise in growth and development for food and events companies will be invaluable during this key period of expansion and beyond, as we continue to focus on building our presence with the UK, the US and across Europe.”

Crocker added: “I’ve been a huge admirer of Rhubarb throughout my career and joining at such a pivotal moment in our expansion is so exciting. The diversity of Rhubarb’s offer to the marketplace means we’ve got some incredible plans and opportunities coming up, and it’s a real honour to continue their legacy of growth.”

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