Elior signs Lincoln City deal
Elior UK has been appointed as Lincoln City Football Club’s new catering partner in a five-year deal worth £3.5m. With services including matchday hospitality and retail, as well as conference and banqueting, the caterer will be a fully integrated partner at the LNER Stadium, which ordinarily welcomes over 9,000 spectators every matchday.
As part of Elior’s commitment to bringing the very best food and drink offer to the club, the deal includes significant investment to upgrade the existing kitchens and develop the retail concourse ready for the start of the 2021/22 season. With safety being at the forefront as spectators return, the caterer will also introduce click-and-collect orders through their digital app and cashless payments across all services.
Kenny Finlayson, managing director of Elior, said: “The club have a clear vision for catering at the stadium and we are looking forward to working closely with them to deliver it over the coming months and years. From championing local produce to introducing high street-inspired offers, our goal is to create fantastic food and beverage experiences for all spectators, guests and visitors to the stadium.”
Liam Scully, chief executive of Lincoln City Football Club, added: “We undertook a rigorous and highly competitive tender process that included bids from a range of national, regional and local providers. Elior really stood out, including exemplary testimonials from current partners and a proven track record working with the local supply chain.”