BaxterStorey launches charitable festive sandwich range
BaxterStorey recently launched a new range of festive sandwiches, with some of the proceeds going to the Beyond Food Foundation (BFF). Developed as part of the company’s Society range, 10% of the sales generated from the Festive Turkey and Cheeseboard Bloomer lines will be donated to the charity.
The BFF provides training and support to vulnerable people who have been impacted by homelessness, mental health and addiction. The charity enables people to transition back into society, offering practical and theory-based programmes that help them back into work. The proceeds from the sandwiches will go to the BFF’s Travel Hardship Fund, which pays travel costs for people on the charity’s wide-ranging programmes.
BaxterStorey’s Society range puts social purpose at the heart of its offer. All businesses and suppliers working with Society commit to offering some element of social value.
Simon Boyle, founder and CEO of BFF, said: “Beyond Food has partnered with Society because it’s a fantastic opportunity to scale our programmes using a brand that has some real credibility. Getting people to purchase a cup of coffee, a sandwich or a piece of cake, knowing it’s going to make a fundamental difference to people’s lives, is exactly where we all should be.”
Greg Bramwell, head of food and marketing for BaxterStorey, added: “It has been a real combined team effort to launch our first ever festive range and we’re incredibly excited that, through food, we can support such an incredible charity. Simon and team work so hard to support the local community through their apprenticeship programme and we hope the money we raise can support the apprentices.”