Burts Chips doubles RNLI donation

Burts Chips recently announced that it will be doubling its initial donation to charity partner the Royal National Lifeboat Institution (RNLI).

The move follows the success of sales from its limited-edition Prawn Cocktail flavour, which was launched earlier this year. The flavour outperformed its original trajectory and has done so well with consumers that Burts will now be giving the lifesaving charity £20,000 towards the crucial work they do in saving lives at sea.

Dave McNulty, CEO of Burts Snacks, said: “Caring about our community and charities close to our heart is something that is extremely important to us. That’s why this incredible achievement has been made all the better by being able to donate more to the RNLI, a charity that do fantastic work in keeping our coastlines safe.”

Holly Young, RNLI partnerships manager, added: “We are very grateful for Burts’ support, the money they have raised through sales will go towards helping us continue saving lives at sea. It’s through donations that we can provide our lifesavers with the training, equipment and facilities they need to help those in difficulty.”

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