Zest Quest Asia 2023 launches

Students who believe they have the talent and ambition to prove their mettle in the world of Asian cuisine can now submit their entries to Zest Quest Asia 2023, as Panasonic once again pledges its support as a gold sponsor. Founders Cyrus and Pervin Todiwala have announced the official launch of their annual ground-breaking competition, created in 2013, designed to encourage students to strive for excellence in the knowledge, understanding and preparation of Asian food. Now in its ninth year, the competition is open to all full-time catering students with permanent residency in the UK.

Since its inception, Panasonic has been a gold sponsor of Zest Quest Asia and in doing so, supports the work of the Todiwala Foundation, a not-for-profit entity set up to support catering education and training, particularly in the Asian culinary arts. To-date, the event has been funded entirely through sponsorship, and the Todiwalas are proud to announce other gold sponsors for 2023 as Cobra, Hilton, Meiko, Mizkan, Schwartz by McCormick Flavour Solutions and Tilda.

Zest Quest Asia is a team competition whereby colleges field three students supported by their lecturer. Finalists will go forward to a live cook off-to be held at the Hilton London Heathrow Terminal 5 on 17th February 2023, and the winners will be announced at a Gala Dinner that evening.

The grand prize is a cultural and educational trip to a secret Asian destination only revealed on the night. Panasonic took champions University College Birmingham on a 10-day culinary tour of Japan, while other destinations have included India, Sri Lanka, Thailand, Vietnam and the Philippines.  

Cyrus Todiwala said: “Once again, we are expecting great things from college students from around the UK through their performance in Zest Quest Asia.  It is a substantive competition – resources are poured into making sure students have as much support as possible, such as the tutorials and masterclasses provided by our sponsors, even before the competition.”


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