Amadeus serves up Britvic deal

Britvic has partnered with Amadeus as its official soft drinks partner. The multi-year partnership and supply deal will see its products being used across the entire Amadeus catering offering, including Birmingham, Utilita Arena Birmingham and Resorts World Arena, as well as Dudley Zoo and Cadbury World. 

Marc Frankl, food and beverage director for Amadeus, said: “We’re always looking for new partnerships to take our offering to the next level and we know Britvic will do just that. As a business we’re continually searching for new ways to drive innovation and reach our ambitious sustainability goals alongside our partners, and we have lots of exciting new measures in the pipeline across our venues.”

Benjamin Griffiths, director of foodservice and catering for Britvic, added “We’re delighted to enter this partnership with Amadeus which will see our brands poured in some of the most iconic venues in the Midlands. We are committed to helping people make healthier choices, and with innovation and sustainability embedded in our business strategy, we are really excited to be working with Amadeus to be able to offer more choice and enhance the customer experience at the events.”

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