Sodexo signs up Preston North End

Preston North End has announced that Sodexo Live! will become the club’s official venue partner from 1st July. The company will take over the catering operation at the Deepdale Stadium, including hospitality in the lounges and boxes, and on the concourse on matchdays.                                                                                                                                   

Sodexo Live! has extensive experience of working in football and live entertainment catering, as it is currently partnered with – among others – Everton FC and Newcastle United, as well as venues such as ACC Liverpool, Ascot Racecourse and Headingley Stadium. As part of the agreement, it will invest in the catering infrastructure at Deepdale with the aim of enhancing an efficient and enjoyable matchday experience for the club’s supporters.

Rebecca Kane Burton, chief executive officer of Sodexo Live! UK and Ireland, said: “We are thrilled to announce our partnership with Preston North End and are delighted to be working with another excellent venue in north west England. We can’t wait to bring our knowledge in hospitality, retail, guest experience and venue management to Deepdale.”

Preston’s club director Peter Ridsdale added: “We are delighted to have agreed a long-term partnership with Sodexo Live!, who arrive with a fantastic reputation of providing a high-quality service. As a company who are well-versed providing a service to football fans, we are confident our supporters will be satisfied with the new offerings they will experience on a matchday at Deepdale.”

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