Bidfood calls for Ukraine support

Bidfood has set an ambitious charity target, as it continues to partner with Hope4 to supply valuable food and drink aid for those affected by the ongoing conflict in Ukraine. The wholesaler has now donated approximately £400,000-worth of products, and is now not only providing its own stock, but also working with and encouraging suppliers, customers and even competitors to fund and donate as well.

So far it has provided around 73,000 meals for those in need, and Bidfood is determined to increase this to provide £1m-worth of food equivalence support. This works out at around 200,000 meals, in addition to the multi-million meals that the company has donated to UK charities.

Jim Gouldie, Bidfood’s supply chain and technical services director, who visited parts of Ukraine recently, said: “This has to be hands-down the most humbling experience for me. To be able to join forces with Hope4, who are doing such incredible work to support the people of Ukraine affected by this ongoing conflict, is just amazing to see.

“It was fantastic to see first-hand how we were also having a positive impact, offering support at such a difficult time, but it’s crucial that this support continues and doesn’t dwindle as unfortunately the humanitarian needs are rarely shown on our TV screens any more.

“Now I’m home, it’s more important than ever for me to raise awareness of the situation and share how others can get involved. Our goal as a business is to provide £1m of food and drink support, but how powerful could our level of support be if the wider industry were able to play a part too.”

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