O2 unveils self-serve bars

Amazon’s Just Walk Out technology is designed to reduce queues.

The O2 has reaffirmed its commitment to delivering a best-in-class guest experience by announcing the introduction of self-serve bars. Building on the already successful deployment of self-order kiosks and self-pour drink stations within the arena, Amazon’s Just Walk Out technology is designed to reduce queues.

Rolling out this summer, the technology upgrade creates a frictionless food and drink experience, enabling guests to tap in with a contactless payment, grab their chosen drinks and snacks, and go without the need for a traditional checkout. The O2 is planning to open additional self-serve bars powered by Just Walk Out technology in the future, with a second location set to open later this year.  

'Seamless experiences'
Adam Pearson, commercial director for The O2, said: “Our strategic investments in technology are guided by our commitment to creating seamless experiences that our guests really value. As the world's leading venue, we don’t stand still and the fan experience will always be a priority for us.” 

Rak Kalidas, chief creative officer for Levy UK and Ireland, added: "Our collaboration with The O2 and Amazon is a powerful example of how we are working together to innovate and enhance the fan experience. This project underscores our dedication to leveraging technology to meet the evolving needs of today’s entertainment venues."

You may also be interested in…