New leaf for ESTA

The European Speciality Tea Association (ESTA) recently appointed two new directors, Ajit Madan and Joyce Maina, to its board. The former established Camellia’s Tea House as a leading player in the specialty and wellness tea market from a standing start in the UK, Saudi Arabia, Japan and South Korea.

Having worked with many of the larger tea companies such as Taylors, Unilever, Twinings and Tetley, Maina, meanwhile, founded Cambridge Tea Consultancy in 2019. It specialises in areas such as tea business advisory services, education, training and communications, media and public relations, strategy building and implementation. 

David Veal, executive director of the ESTA, said: “There is so much work to do as our Association expands rapidly. The addition of these two first class members to our board will add much value and experience to our mission.”

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