Tango introduces new flavour Berry Peachy

Britvic is committed to growing the fruit flavoured carbonates category with the launch of Tango Editions: a sugar free, rotational flavour series aiming to drive excitement for operators and consumers alike. It combines bold flavours, bold liquids and bold pack designs which aim to stand out in the chiller.

New from the end of February, the first edition ‘Berry Peachy’ is a great tasting, Peach & Raspberry flavoured drink designed to tickle the tastebuds and deliver the ultimate in tangy refreshment.

Tango as a total brand is worth over £52m RSV, after growing 13.1% vs last year, and its sugar free flavours represent a third of the Tango brand. With a vibrant pink liquid and cheeky name, the Berry Peachy is set to be a hit with customers this summer, helping outlets grow their soft drink sales throughout the season and beyond.

Adam Russell, Director of Foodservice & Licensed at Britvic, comments: “We know when customers are out and about in outlets that they are looking for exciting new flavours, particularly within the fruit carbs category. ‘Tango Editions’ meets this demand – allowing operators to offer customers a series of sugar free rotational flavours which disrupt the category through bold tastes, bold liquids and bold pack designs.

“Since the pandemic, the health trend has accelerated with consumers continuing to make conscious choices, so it’s key we support operators in meeting this demand with sugar free innovations while maintaining the flavour and taste credentials consumers expect.”

Berry Peachy will be available from the end of February 2022 in 330ml single cans and 500ml bottles, and will be supported through digital and social communications, and in-outlet activation.