Burts launches raft of innovation
Burts Chips is launching a raft of new products and innovation to align with the re-brand. As part of this the premium snacking brand is launching a new limited-edition Prawn Cocktail flavour, featuring a co-designed pack with charity partner, the Royal National Lifeboat Institution (RNLI).
Burts is also launching a range of new Lentil Chips in the ‘better for you’ space in 20g and 85g pack sizes, available in Lightly Sea Salted, Sour Cream & Chive and Barbecue flavours. The new snacks, that are a ‘dippable shape’, are aimed at consumers seeking a healthier alternative without compromising on taste.
Alongside these innovations, the new Burts Ridges takes the brand into the fast-growing Ridge Cut segment. Bringing even bigger and bolder flavours to the category, Burts is launching two new flavours with a premium take on the trend of spicy seasoning and bistro foods - Reaper Chilli and Lime and a Steak Surf & Turf flavour. Appealing to both consumers grabbing a tasty snack on the go, and those wanting to share a packet of crisps.