Britvic and PepsiCo join vending partnership

Britvic and PepsiCo are the latest companies to join a collaboration that provides a one-stop solution for those seeking automated retail and vending solutions. Launched in 2020 at the first annual OOH Summer Gala, the partnership brings together expertise in all areas of unattended retailing to provide customers with the ultimate turn-key operation, covering food to go, interior design and automated retail.

They join Kepak (home to the £105m Rustlers brand), Coffetek, Nebrak and 365 Retail Markets, bringing some of the UK’s biggest and most popular drinks and snacks brands to the collaboration, including an innovative range of premium water dispense solutions under Britvic’s award-winning Aqua Libra Co brand.

James Cripps of Britvic said: “We’re delighted to be joining this fantastic partnership. PepsiCo and Britvic are market leaders, famous for quality and taste, as well as fantastic innovators on health and sustainability.  On drinks, for example, the range includes Pepsi MAX, the UK’s biggest no-sugar cola brand, and Aqua Libra Flavour Tap, a world first in tasty, healthy, plastic-free hydration, and a game-changer for micro-kitchens. This is a partnership that benefits everyone and we can’t wait to get started.” 

Jack Whitehouse of PepsiCo added: “We are thrilled to be part of this collaboration with our new micro-market partners, putting us all at the forefront of innovation in the vending space. PepsiCo and Britvic joining the partnership will add value to the offering by creating a one-stop solution through the introduction of our market-leading brands like Pepsi Max, Walkers, Doritos and Quaker Oats. We look forward to contributing to the continued success of this project.”


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