SSP launches Millie’s Desserts

The SSP-owned brand Millie’s Cookies has teamed up with the cloud kitchen operator Wraps and Wings to launch a new range of milkshakes and desserts aimed at driving more choice and a better experience for customers. The Millie’s Cookies dessert range has been specifically developed for cloud kitchen operators in collaboration with Wraps and Wings, taking into consideration preparation time and transportation.

The range has proved so popular that, following initial trials, it has been rolled out to 30 Wraps 30 Wings cloud kitchens. The concept requires minimal training and focuses on combining Millie’s classic cookies with trending desserts in the market.

Safwan Shaikh, brand manager for Wraps and Wings, said: “Having a strong and credible brand like Millie’s Cookies has allowed us to fill a key gap in our range, and has driven both average transaction values and margin. We also love the operational simplicity, as the desserts can be prepared and be ready for collection in less than five minutes.”

Rob Strang, head of Millie’s Cookies franchising for SSP, added: “We had a lot of fun developing this range and are very excited to bring this to market. While it is principally aimed at the cloud kitchen operators, it has a wider reach for any business that is looking for a value adding branded dessert offer.”

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