f’real launches f’reakshakes into foodservice

f’real recently announced the launch of a new high-margin customisable drink and dessert option designed specifically for the foodservice channel. Previously only available as an on-the-go, blend-it-yourself drink in convenience retail, f’real is now offering oulets, restaurants, pubs and bars the opportunity to install its back-bar B7 blenders and transform their menus with limitless ‘f’reakshake’ options.

Responding to consumer desire for experiences over products, f’real’s latest offering will make it easier than ever for operators to get creative and elevate their drink and after-dinner propositions. At the touch of a button, ready-made milkshake bases are blended to a customer’s preferred thickness and can then be customised with syrups, toppings and even alcohol for a boozy kick.

Kate Barnes, head of business development for f’real, said: “We are delighted to introduce f’real to the foodservice sector, making our delicious, customisable drinks simple and accessible for all out of home operators. This is especially important as purse strings tighten – venues need ways to elevate their offering and entice consumers in to dine with them.”

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