Kepak launches Marinara Meatball

Kepak is appealing to the growing number of cost-conscious consumers seeking convenient hot food options on the go with the launch of a Marinara Meatball Sub Sandwich under its £107.2m Rustlers brand. Launching into the out of home channel, it offers a new addition to the Rustlers range that it says can easily replicate high street menu favourites consumers are craving as they continue to curb spend.

“Sandwiches remain the top food we consume for lunch, however more filling and flavour-packed options are seeing the fastest growth,” said Carl Hunter, senior national account manager for Kepak. “The new Rustlers Marinara Meatball Sub offers a hot lunch option beyond the mediocre that delivers against convenience, enjoyment and value for money.”

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