ESS opens frictionless store

The defence, marine and aerospace sector of ESS has opened its first fully frictionless store at the Defence Academy of the United Kingdom. The outlet brings the very latest technology being deployed on the high-street to the military consumer.

Market @ Churchill will operate under the company’s new ‘Market @’ brand, which enables personalisation to individual client premises. It utilises AI-powered computer vision technology that allows customers to purchase items without having to wait in line or stop to scan or pay. Facial recognition or biometrics are not needed, so privacy and security are assured.

Customers tap a contactless card when entering. Once inside, computer vision cameras anonymously track all purchases and add them to a virtual shopping cart. There is no scanning or queuing to pay and customers just leave with their purchases. A receipt is delivered to their phone moments later.  

Bob Gray, managing director – ESS defence, marine and aerospace, said: “We are delighted to have opened the first frictionless store on our defence estate at the Defence Academy, providing our customers with access to a specially selected range of food and drinks 24/7. High-street technology is moving at pace and it’s essential that we reflect these innovations in the services we provide to military personnel.” 

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