Williams joins Hobart

Cara Williams has been appointed as Hobart sales director, bringing with her almost 16 years of direct experience as a commercial lead in the food and beverage trade. She has previously worked at PepsiCo, Birds Eye, Highland Spring, Lucozade Ribena Suntory and, most recently, Müller, where she was business unit controller.

Williams said: “I’m delighted to be joining Hobart at this pivotal time. In terms of product innovation and the industry at large, this is certainly a fast-track learning process, but there’s also real synergy in terms of the fundamentals of the job.

“My experience at some of the UK’s largest blue chip companies means I’ve got that classical sales training in my DNA, so I’ll be bringing that to the role straight away. Long term, I will be looking to further support and develop this already highly experienced team as we accelerate into an exciting new era for the business.” 

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