Bidfood Improves user experience

With the rapid deployment of new and improved ecommerce platforms across nearly every industry, Bidfood has taken strides to enhance its customers’ user experience. The wholesaler has recently introduced a new companion products feature on its online shop, Bidfood Direct, presenting customers with items that are complementary to the ones they're already browsing for.

Developed by the wholesaler’s expert team, the companion feature gets to work as soon as the customer starts searching, informing them with a, ‘You may also need…’ message alongside products. Once clicked, they will see up to four products that complement their chosen item.

bidfood.co.uk/bidfood-direct

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