BaxterStorey supports street food vendors

Fuel, BaxterStorey’s street food agency, has set in place minimum spend guarantees, cancellation policies and increased minimum cost-per-head expectations for all vendors. Through these changes, the caterer hopes to better support regional community businesses by providing security through its platform, and respecting the craft, heritage and culture that these smaller operators are trying to preserve.

The move follows the findings of a report it commissioned looking at how changing trends and customer behaviours are affecting workplace dining, contract catering and street food traders. The white paper analysed interviews with employers and street food operators, as well as workplace data, to understand the challenges and opportunities available to the foodservice sector.

It found that 54% of employers are encouraging employees back to the office but just 29% are using free meals and/or drinks as an incentive. The main barrier to people not using their workplace restaurant was cost, with just under 50% of people saying price was the most important factor when choosing what to buy for lunch.

Greg Bramwell, director of food for Baxterstorey, said: “We have a duty of care to champion this diverse segment of our industry and our latest development demonstrates our commitment to use our size and platform to protect street food operators. Providing spaces and a level of security ensures they can stay remain authentic in these challenging times for hospitality operators.”

Launched in 2018, Fuel has engaged more than 100 street food vendors across the UK, including bringing their concepts to workplace dining outlets. 

You may also be interested in…