New MD for Creed

Creed Foodservice has announced that Miles Roberts is its new managing director. Roberts, who has held the role of sales and marketing director for Creed for the past six years, is taking the reins from Philip de Ternant who will assume the position of chairman within the board of directors.

He brings a wealth of experience to his new position at the national wholesaler and catering provider, garnered from senior roles at Brakes, Pepsi Co and Sainsbury’s. Involved in Creed’s business growth strategy over previous years, Roberts has already played a strong part in steering the direction of the business, while keeping its family ethos and culture at the heart of all operations. In his time at Creed, the business has grown its turnover from £67m to over £120m.

Two other senior appointments have been made in parallel as part of a central strategy to bring talent up through the business. Richard Shephard becomes director of sales, while Tom Workman has been promoted to director of trading.

Roberts said: “I’m thrilled to step into this role given the last six years with Creed have been hugely rewarding already. It’s the culture ingrained in the entire business that separates us from other foodservice partners and is what makes us special.

“It’s incredible to have been a part of the growth we’ve already achieved, but as we continue to evolve we look forward to bringing more value and experience to our customers than ever before.”

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