New president for the BSDA

William Watkins, the founder and chief executive officer of Radnor Hills, has been elected as the new president of the British Soft Drinks Association (BSDA). He takes over from Paul Graham, GB managing director of Britvic, while Pete Charles, managing director of Red Bull, is the new vice president.

Watkins said: “I am delighted to be elected as the new president of this important organisation. It is such a crucial time for the industry as we head towards setting up a deposit return scheme, along with retailers and alcohol producers, to deliver a realistic and practical system to return and recycle our containers in a more sustainable way.

“I aim to continue the fine work of Paul and past BSDA presidents by making further progress on a wide range of issues affecting and involving soft drinks, particularly those related to reducing litter and increasing recycling. I also want to promote our fantastic industry by highlighting both the economic benefits it delivers for our country and the vast array of drinks that BDSA members offer consumers for all kinds of drinking occasions.”

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