SSP is master concessionaire at new international airport in China
SSP Group has secured a deal that sees it developing the food and beverage (F&B) offer at the new Huaguoshan International Airport, serving the port city of Lianyungang in the Jiangshu region of China. The three- to five-year contract will see the caterer operate five concession units throughout the airport, two landside and three airside.
It will introduce passengers to a mix of renowned international brands, SSP’s own concepts and local favourites. The line-up includes SSP’s Italian-style coffee brand Ritazza; Burger King; well-known Chinese restaurant A’Xiang Rice Noodle; and Rong Li Ji, which delivers the authentic taste of Sichuan cuisine with a modern twist.
The introduction of the latter marks SSP’s first venture with the well-known Chinese brand. Reflecting how customer experience expectations have shifted since the start of the pandemic, the units will be self-service and mobile ordering enabled.
Jonathan Robinson, SSP CEO Asia-Pacific, said: “Over the past two years, we have seen a marked shift in the way customers wish to interact with F&B outlets. With this latest contract win, we endeavour to elevate the experience that customers have come to expect from us through the implementation of digital ordering services. Passengers that visit Huaguoshan Airport can now order from their favourite local and international brands in the way that suits them.”