BM partners with Birchall Tea

BM Caterers recently announced a partnership with Birchall Tea, which has been operating since the 1870s. Its Perkee coffee bars will now serve the brand across all client sites.

Not only will the caterer be serving Birchall’s full range of teas, the latter will also be supporting BM with its tea strategy. The aim is to bring tea to the core of the brand offering, like it did previously with coffee. 

Miguel Camara, head of coffee and tea for BM, said: “This is a partnership of like-minded people that want to take customers on a journey to understand tea. Feedback from customers has already been great and we look forward to bringing tea to the core of our beverage offer.

“Tea has many similarities to coffee, but in terms of sourcing and understanding, among both beverage professionals and home consumers, it’s 10 years behind. We aim to change that by educating our teams and our customers through pop-ups and tea-making masterclasses.”

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